The Benefits of Being There For business travelers, face-to-face meetings can directly affect the bottom line—and spark new ideas. 2X 42% The increased chance that Percentage of customers that prospects will become business travelers believe customers when an in-person would eventually be lost meeting is involved without in-person meetings Source: USTOA Whether it’s establishing or fostering relationships or closing a deal, many business travelers and travel managers see the value of in-person meetings as “very important.” In fact, the #1 reason for taking business trips is financial. Source: Skift and TripActions survey “ Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you're cooking up all sorts of ideas. —Steve Jobs “